I conducted some research on different audiences and what people might use media for.
Mass audience: large audience, broad and wide an example of a TV programme which has a mass audience is coronation street.
Niche Audience: small but very influenced, often dedicated and loyal.
Quantitative audience:
Qualitative audience research engages with relatively small numbers of individuals in order to gain a complex, detailed and in-depth understanding of their experiences and response to watching a performance.
Quantitative audience:
quantitative research engages with larger numbers that have a statistical relationship to a population as a whole, qualitative research provides descriptions of the responses of particular audiences members to particular performances at a particular time and place.
Before conducting a film piece a lot of research has to take place for the directors to know what different audiences are interested in what type of film they enjoy watching such as genre. Different ways that researchers find out if they're film is going to be successful is by conducting unstructured questionnaires which will provide you with rich qualitative data. In addition, information often is obtained about the audience's preferred channels or formats of communication, respected or credible sources of information, and other issues that program planners may be considering.
Some reasons that people use media for is for:
- Entertainment
- Escapism
- Social interaction e.g. substituting soap operas for family life
- personal identity for example wearing or doing the same things as celebrities to look or be like them
- surveillance which is to gain information and knowledge
- To learn, in some cases movies teach you good morals, make you feel happier or inspire you.
There are many reasons that people use the media which is shown above, the audience that our thriller is aimed at I think will watch our film as a form of entertainment and for some people a sense of escapism depending on the interests of our audiences.
I conducted some research to find out the age classification for films and the reasons that films have certain age restrictions.
After researching audiences me and my group have decided to make our film certified 15 to ensure that we have got a wide audience for our thriller